The 11 Best Online Survey Tools in Australia for Gathering Data & Feedback

15 August 2023


In our fast-paced digital world, collecting data and feedback has become an essential component for many businesses and organisations. Particularly in Australia, where the market is dynamic and diverse, online survey tools offer an efficient way to understand customer preferences, conduct market research, and gather vital information. So, what are the best online survey tools to get the job done? Let's dive in!

The Importance of Surveys

Why Surveys Matter

Surveys enable businesses to tap into the mind of their target audience. Think of it as having a conversation with your customers without actually talking to them. They provide insights, opinions, and valuable data that can steer a business in the right direction.

Utilisation in Australia

In Australia, surveys are often used in various sectors including healthcare, education, and commerce. Imagine the beauty of Sydney's Opera House; now, think of online surveys as architectural blueprints that underpinned this work that will help you for build your business. They help shape strategies and make informed decisions.

The Rise of Survey Tools

The Need for Low Cost Tools

Why pay when you can get something for free? Free survey tools only offer some of the features found in paid versions and they are a good way to get started on your journey, although you typically will run into challenges and will need to upgrade at some point.


From saving costs to ease of accessibility, low cost survey tools provide numerous advantages. They allow flexibility, customisation, and most importantly, they don’t break the bank.

How They Work

It’s as simple as spreading Vegemite on toast! These tools are user-friendly, offer various question formats, and generate results that are easy to understand.

Top 11 Free Survey Tools

Google Forms

Google's entry in the survey world is like the Kangaroo of Australia - popular and efficient although your data is hosted overseas. It offers an intuitive interface, multiple question types, and seamless integration with other Google products.


As a proud Australian offering, SurveyManager stands out for its local insights and customer-focused features and high levels of data security and local telephone support. From its engaging interface to its robust analytics, SurveyManager is your local guide in the vast survey landscape.


A well-known name in the market, SurveyMonkey provides robust features that can jumpstart your data collection efforts like a surfer catching the perfect wave but check your data security requirements as your data will be hosted overseas.


Typeform offers unique designs and engaging surveys that turn the mundane task of filling forms into an exciting experience.


Known for its comprehensive features and ease of use, SoGoSurvey is the perfect tool for beginners and professionals alike.

Zoho Survey

If you are in search of a tool with comprehensive features and excellent support, Zoho Survey is the tool for you. It’s been around a while like the Sydney Bridge Climb and integrate with other Zoho tools - thrilling and satisfying.


Open-source and highly customisable, LimeSurvey provides a platform for those who want more control over their survey's design and functionality but you need to be more technical to get the best out of the platform.

Alchemer (Survey Gizmo)

We are still trying to figure out why they changed their name to Alchemer, however, if you're a small business or a multinational company, Survey Gizmo (Alchemer) although that data is hosted overseas offers versatility and efficiency.


With its strong focus on analytics and reporting, Qualtrics serves as the right tool for those who need in-depth insights. Can be expensive when you want to add in all the options.


With its comprehensive features and ease of use, QuestionPro stands out as a valuable tool for all survey needs.


Offering simplicity without compromising on quality, SurveyPlanet is suitable for those who want a quick and effective solution.

How to Choose the Right Tool

Consider Your Needs

Just like choosing the right beach in Australia, selecting a survey tool requires knowing what you want. Assess your needs, the kind of data you seek, and choose accordingly.

Security Concerns

Data security is vital. With a number of high profile data breaches of late, make sure the tool you choose protects your data like a well-guarded treasure in the Australian outback and is hosted here in Australia.

User Experience

Ease of use and engaging experience can turn the task of filling out a survey into a pleasant journey.

Support and Documentation

Choose a tool that offers excellent local Australian telephone support, software upgrades and documentation. Think of it as having a tour guide while exploring the beautiful landscapes of Australia - helpful and informative and who can get you out of trouble when you get stuck.


The 11 best low cost online survey tools in Australia offer various features to suit different needs. Like the diverse ecosystems of Australia, these tools provide unique experiences tailored for your specific requirements. Start exploring them and find the one that fits your needs best!



  1. Can I use these tools outside Australia? Yes, most of the mentioned tools are available globally but not many are hosted in Australia.
  2. Are these tools truly low cost? While all the tools offer free versions, some may have also premium features available at a cost.
  3. How secure are my data and privacy with these tools? Most of the global survey tools follow stringent security protocols but ae hosted overseas, so it's wise to review their privacy policies.
  4. Can I customise the surveys with these tools? Yes, most of these tools offer various customisation options.

Which tool is best for a beginner? Tools like Google Forms and SurveyMonkey, as well as local options like SurveyManager.